Marketing On Internet
There are many options available at your disposal when looking for services for Marketing On Internet. Some companies prefer a wide approach and look to harness the power of Search Engine Optimization, Online Advertising (Pay Per Click), Social Media Marketing, Online Press Releases, and other strategic online marketing tactics. Each internet marketing strategy has its own benefits to consider. Costs to implement and to maintain these strategies also vary and can scale to be quite expensive if not checked properly.
Internet Marketing Research shows…
“7 out of 10 respondents said that they clicked a search result on the very 1st page of results…while 92% clicked a result within the first 3 pages of search results” (Source: iProspect via eMarketer)
Internet Marketing Strategies Overview
Search Engine Optimization
It takes advanced Search Engine Optimization (SEO) Strategies for your website to appear on the 1st page of Search Engine results. Although the Internet is where most people start when searching for a product or service…it is also large, fragmented and can be difficult to find exactly what they’re looking for. SEO is a great way to drive qualified traffic to your website without having to pay Google a cost per click.
Internet Advertising (Pay Per Click)
Pay Per Click (PPC) is an advanced advertising strategy used by businesses to advertise on major search engines (Google, Bing, Yahoo!) and social media websites such as Facebook and LinkedIn. With PPC advertising, your company only pays when a user actually ‘clicks’ on your Ad. Once the Ad is clicked, the consumer is redirected to the advertiser’s website or landing page – thus completing the PPC transaction. Your Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
Social Media Marketing
Conversion Pipeline defines Social Media Marketing as “the process of gaining traffic and attention for your business through the use of social media sites.” Social media sites are locations online where people and companies share opinions, events, videos, images, experiences, news and perspectives with each other. Social Media Marketing will give you the ability to communicate to a large and targeted user base…instantaneously.
Online Press Releases
Distributing your press releases online will create a viral internet marketing effect, whereby other online publications, forums, and news outlets will cover your press release and promote it on their websites. A press release indicates to your audience that you are a credible subject-matter expert. The more credible information you show to your audience, the more trustworthy you become.
There are more Marketing On Internet strategies available to companies. Each is different in it’s intended use but the one common denominator between all of them is to raise online visibility to generate leads. Contact a Conversion Pipeline Internet Marketing expert today to help determine which or all of the above-mentioned strategies would be good for your business.
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