Michael Delpierre Launched Conversion Pipeline

Michael Delpierre launched Conversion Pipeline, a strategic marketing communications company created to help small business and non-profits utilize modern sales, marketing, and communication strategies, such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media, and other strategies to raise brand awareness in their respective marketplace.

According to a release, Delpierre, formerly with Henninger Media Services, has led numerous sales and marketing teams that understood the importance of raising brand awareness and driving revenue. Headquartered in Sterling, VA, Conversion Pipeline focuses on providing the highest return-on-investment marketing and communication services to small businesses and non-profits that have been the hardest hit by the economic downturn.

Conversion Pipeline draws its name from combining sales and marketing terminologies; “sales pipeline” and “customer conversions”. For the business executive, a sales pipeline is the foundation for their existence and revenue growth. On the marketing side, a marketing manager must achieve the highest possible online and offline conversion rates as a way to increase sales team leads.