Reputation Management & Yelp

A Good reputation can lead a company down the path to new revenue growth….while a negative reputation will cripple an organization.  Yelp is an online review website that can help or hinder a company based upon the reviews that client’s give. If you are a business that services consumers, it would benefit you to know what your clients are saying about you. Your Reputation is at stake here!

For instance, if you search for “Hair Salons in Fairfax, VA” in Yelp  (Our Favorite Hair Salon is Salon Antoine BTW), you will get a bunch of listings for various hair salons. Let’s take our favorite Hair Salon out of the search results and you will see some of the sample listings below. How is your company’s online reputation?