Do you sell online via ecommerce channels? Do you sell through Shopify? If not, you should. Shopify is one of the top ecommerce platforms on the internet, and it makes sense for both brick and mortar retailers and strictly online stores. Building a robust Shopify website is critical to your success on the platform, as well as your ecommerce business. If you don’t know how to build a high performance Shopify website, a white label Shopify developer can help.

What is a white label Shopify developer and how can they help you succeed on the ecommerce platform? That’s precisely what we will address in this blog, along with the ins and outs of shopify that you need to know to help ensure your success. 

Let’s dive in.

White Label Shopify Development Needs.

You Get Paid, We Do The Work.

What is a White Label Shopify Developer?

To answer this question, we first need to address what the term “white label” means. Simply put, white label is anything that is produced by one party to be rebranded and sold by another party. It’s a common practice used in virtually every industry. It’s how grocery stores brand their signature products, and it’s how electronic companies manufacture their tech gear. Ecommerce website design is no different.

When you hire a white label agency to build your Shopify website, they will build it from top to bottom and they will install your branding on each page of your online store. You will likely sign a  Non-Disclosure Agreement (NDA) with your white label agency that ensures no one will ever know that you did not build your own site. An NDA protects your privacy by prohibiting your white label agency from claiming creation ownership of your Shopify store on any channel including their portfolio and social media.

How a White Label Shopify Developer Can Help Your Business

Shopify is an ecommerce platform that is built like a website. It’s a website that is designed as an online store instead of merely an informational branding and lead source. The goal of every Shopify site is to lead visitors to purchase your products which are on full display and readily accessible directly on your website. In order for your Shopify store to be successful, it needs to be properly built. 

Shopify stores are completely customizable with countless themes, plugins, and integrations. You have full control over what you want your site to look like, but it takes some website development expertise to build it to your liking. Enter your white label Shopify developer. They are here to help you get up and running in an online store that will attract visitors and guide them through the buying process, putting your products in their online cart for immediate checkout.

The right Shopify developer will have the experience to know what strategies work and which don’t. This strategy comprises both front end design and backend development that make your Shopify store both visually appealing and high functioning with any necessary automation built in seamlessly. It’s this strategy that will hook first time visitors, converting them into repeat customers and raving fans. 

Your Shopify developer should also be familiar with various plugins and integrations such as PayPal, Facebook, and Amazon to help connect you with your target buyers across all of the most popular ecommerce platforms and collect various forms of payments from Visa to Bitcoin. The Shopify stores that are the most accessible, versatile, and user friendly are the ones that succeed in selling the most products. This is the goal for your Shopify store.

Ins and Outs of Shopify

As we just briefly discussed, Shopify is a website that functions as your virtual storefront and it allows for countless customization options as well as integrations and plugins. These design customizations, integrations, and plugins are the ins and outs of Shopify development. Let’s break down the ins and outs of Shopify a little further.


The design of your Shopify website is the user facing aspect of your online store. It’s important that it is visually appealing with copywriting that grabs the attention of your visitors and leads them to the right products that they are looking for with easy purchasing options. There are thousands of pre-existing Shopify website design templates, but you also have the option to build one completely from scratch. 

You should relay as much information to your white label agency as possible so they know what you want your Shopify store to look like, how you want to display your products, and in which order.


Since Shopify stores are fully customizable websites, the backend development is also fully customizable. The backend development of your Shopify store is the programming that will make your website function properly and power any features you want your website to have. This includes automated features like customer service chat boxes, as well as any embedded media that will play as your visitors scroll through your Shopify site.

The backend development of your Shopify store is also where record keeping tasks will be set up such as inventory management. Many online retailers use a third party warehousing and shipping service. If you use a similar service then you will need your white label agency to tie in this information with the backend programming of your Shopify store so that your warehouse will be notified of any new orders and your inventory will remain consistent.


Plugins are added features and applications that your white label agency can tie into your Shopify store to increase your visitor’s experience and increase your sales. There are over 1500 plugins available on the Shopify platform. There are plugins designed to gently nudge your visitors towards your most popular products with accompanying customer reviews, and there are plugins built to increase your security which is vitally important as you will be collecting personal information from your customers like credit card and contact information.


Shopify integrations are connections to external platforms. Integrations are helpful in connecting your online store front with some of the biggest social media platforms and ecommerce channels including Facebook and Amazon. 

Integrating your Shopify store with Facebook will allow your customers to purchase your products directly from your company Facebook page. This meets your customers right where they are without having to redirect them to your Shopify store. 

When you integrate your Shopify store with Amazon you gain access to the biggest ecommerce channel on the planet. This will allow you to reach more customers and make more sales by selling directly on the Amazon platform via your Shopify store.

Additional Shopify Features

In addition to countless customizations, plugins, and integrations, Shopify also has several key features that make it an excellent home for your online store front. These additional internal features include the ability to collect payment directly on your online store via Shopify’s Point of Sale (POS) system. This means you don’t have to connect to a third party payment service like PayPal. There are different credit card payment options available depending on your expected monthly sales. The higher payment plans come with lower processing fees which is helpful if you expect to transact several thousands of dollars each month.

Another convenient internal Shopify feature includes abandoned cart recovery that will store records from your visitors who started their shopping process on your Shopify site but didn’t make a purchase. This allows them to continue where they left off in their buying process the next time they visit your store. Shopify advanced plans allow you to send an automated email to your customers with a link to their abandoned cart.

Lastly, Shopify offers award-winning 24/7 customer support should you ever have a problem or concern with your Shopify store.

Ready to Sell on Shopify?

Need a top-notch white label Shopify website to establish or increase your ecommerce presence? Conversion Pipeline is here to help! Contact us today to get started on your Shopify Journey.

Need Some Help With Your Shopify Website Development?

Looking to launch a Shopify Website but don’t know where to start? Conversion Pipeline is here to help. Contact us today to get development started on your white label Shopify website.