Small Business Social Media Checklist
Social media is a huge part of your digital footprint and marketing strategy. It is important that you know the best ways to leverage it to hyper-target users that never knew your products & services even existed. Social media can also help you engage directly with those who already know and support your brand. Making sure you are using social media to your advantage is imperative today when a majority of the population uses or engages with social media daily (if not hourly).
Following the steps below can help start you off with setting your business up on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
Define your Target Audience.
It’s important to know who you want to target and the best way to reach them. There is a lot of research out there and I’m sure just based on observation you can figure out which platforms will reach your target audience and which ones you probably shouldn’t waste your time on.
Set up a social media account where your consumers can follow, engage, communicate, and share information your company provides.
By doing this you are setting up easy communication between you and your consumers so that you can stay top of mind. By setting up a social media account you are able to add content and value for your company that otherwise would be hard to accomplish in a paid advertisement. Valuable content through a social media page that your consumers share automatically makes that content trustworthy to those consumers friends, followers, family, etc.
Create content that will make your audience share it.
Once you have set up your accounts you’ll want to make sure that you post valuable content that your audience wants to share. Think of your audience reading your content and saying “Wow, my friends would think this is so interesting!” or “This is relatable to me and my lifestyle.”
Don’t think of the content as your typical advertisement, think of it as highlighting a problem or defining a scenario where your product or service can be the hero.
Don’t over post!
Yes, content is great…when it provides value. Once you start posting every single day consumers become irritated and annoyed when they see your brand logo pop up AGAIN on their timeline. Keep it minimal because organic content only goes so far to begin with.
Now it’s a pay to play situation. If you want to reach a larger audience creating paid content will reach you a larger audience and tap into gaining brand awareness. And we don’t mean throwing a few bucks at a boosted post.
Create Paid Content
Paid content on social media can actually go a long way. Compared to Google you get a lot more bang for your buck considering it’s a much lower CPC.
Social media is a great way if your looking to stretch your media budget and increase brand engagement.
Platforms like Facebook, Instagram, and LinkedIn provide you with a variety of ad types where you can customize your perfect ad. From Facebook display, video, and stories to Pinterest boards and Instagram displays and stories there is a wide variety of how to integrate social media into your marketing strategy.
Seems like a lot?
Conversion Pipeline specializes in lead generation in small businesses and non-profits. Our experts know the ins and outs of advertising on popular social media platforms. Contact us today to set up your business with a social media strategy perfect for optimizing your ROI.