Social Media Marketing

What Does Social Media Marketing Do?

Marketing through social media sites like Facebook, Twitter, Youtube, Pinterest and more, represents a substantial departure from the last century’s emphasis on broad demographics and mass marketing. But today’s consumers are more wary than ever of being ‘sold to’ and that’s where social media marketing is most effective.

When consumers get a chance to interact with your brand on social media, that builds awareness and trust. When they see their friends ‘like’ your pages and videos, that creates social proof that your company is worth buying from. And finally, social media sites are becoming the place for advice and recommendations. According to an Australian study released in March, 95% of social media users have asked their network for advice.

How Important is Social Media Marketing to My Overall Strategy?

Social Media Advertising ad spend market is projected to reach $207B in 2023. Ad spending is expected to show an annual growth rate of 4.53%, resulting in a projected market volume of $247B by 2027 (statista).

Even if that weren’t the case, the average user spends 8 hours a month on Facebook, according to Nielsen, compared to 2 hours a month on Google. Are they on there talking about your company? Consumers are beginning to assume that companies are monitoring social media, and tweeted complaints that aren’t handled immediately begin staining your online reputation immediately.

In many ways, social media marketing is less difficult than ranking with Google. But in others, it’s much more difficult because you must be vigilant about each and every customer interaction.

Social media advertising offers a range of benefits for businesses looking to reach and engage with their target audience. Social media platforms allow you to target ads based on demographics such as age, gender, location, interests, and more, ensuring your ads reach the most relevant audience. Advertisers can also create custom audiences utilizing existing customer lists, website visitors, or users who have interacted with your content previously.

If you want help crafting your marketing on social media, our experienced team at Conversion Pipeline can help.