What Is E-Marketing?
E-Marketing (a.k.a. electronic marketing) refers to the marketing conducted over the Internet. Two synonyms of E-Marketing are Internet Marketing and Online Marketing which are frequently interchanged. E-Marketing is the process of marketing a brand (company, product, or service) using the Internet through computers and mobile devices mediums. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Advantages of e-Marketing
- Ability to target your customers faster and cheaper
- Reduction of marketing costs through automation of electronic media
- Near real-time interaction between the marketer and the end user
- Ability to quantify and collect user data
- One-to-one marketing experience
- Increased interactivity
- Ability to implement marketing strategies in a short time-frame
- Ability to scale with the market
- Appeal to specific interests
Types of E-Marketing
- Search Engine Optimization (SEO)
- Paid Advertising (PPC)
- Email Marketing
- Social Media Marketing
- Mobile Marketing
Importance of E-Marketing
The return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies. Also, the transparency of the internet allows the marketer to have access to analytics and data in a near real-time fashion which will allow the marketer to make changes to align with the market’s reaction thus making E-Marketing a preferred solution for Marketing Professionals.
What Conversion Pipeline Offers
We offer a 100% Satisfaction Guarantee on all of our Lead Generation Services. We will go over with you the online marketing analytics that we will set up so we can properly monitor our progress and report back to you each month where we stand. We take great pride in our ability to enhance your online marketing campaign by conducting ongoing strategic planning so we can better focus on online conversions which lead to revenue for you!
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