What Is Search Engine Marketing?
Search Engine Marketing (a.k.a. SEM) is a form of online marketing that involves the promotion of websites in search engine results by optimizing the website (both on-page and off-page) as well as through online paid advertising like Google AdWords. SEM is the umbrella category that includes organic search engine optimization (SEO) and pay-per-click (PPC). SEM is the online strategy for raising your website’s online visibility in the search engines either through organic (non-paid) or paid means.
Learn more about SEO & PPC below:
Search Engine Marketing Consulting
Depending upon what your goals, budget, and timeline are; we recommend online marketing solutions that match your business goals. If your business needs qualified online leads today, PPC would be our recommendation. If your business wants to utilize the highest return on investment (ROI) strategy, SEO, then we would need to discuss the timeline and budget with you. Most businesses find success in launching both PPC and SEO in their online marketing arsenal. While the results of SEO and PPC appear on the same page of search engine results, the processes to obtain each result are quite different.
Over time, SEO will surpass PPC with a higher ROI but we understand budget and timing always have an impact on the overall online marketing decision. Our expert online marketing team can help you weigh the decisions of implementing each strategy and outline the benefits of each as it relates to your overall business goals.
Our Search Engine Marketing Process