What Is Reputation Management?

What Is Reputation Management?

Sam Collingwood, Conversion Pipeline Managing Partner, stated that Reputation Management is the “process of monitoring, reporting and reacting to opinions, views, and comments written about your company online”. With everyone using the Internet to investigate and find out about products, services, companies, and people – reputation management has become increasingly important.

Google Yourself

When you Google your name, what shows up within the search results? When people search for your company what do they find? Online reputation management has evolved over the past few years in response to the social media explosion that has catapulted the voices of individuals on the Internet. Good or bad, right or wrong, people are posting their views and opinions everywhere online and brand management is becoming even more difficult.

Review Websites

Review websites such as Yelp, Merchant Circle, Google Places Reviews and others have entered the Internet at a rapid pace and rightfully so. These review websites should be unbiased and allow customers of businesses to post reviews of their products and services for all to see. Real-time feedback on a merchant’s product or service is a powerful tool for the consumer. This is a great tool for a business when they receive POSITIVE reviews

But…. if your company has NEGATIVE reviews on any of these review websites – does it cost your company business? The answer is Of Course It Does

Wait…it gets worse!

Now there are negative review websites that act as a watchdog for the consumer much like the BBB but these are online and usually appear within the first page of Google’s search engine results when someone types in a company name.

Some of the Negative Review Websites are:

  • RipOffReport.com
  • Complaints.com
  • ConsumerAffairs.com
  • TheSqueakyWheel.com
  • ConsumerwWebWatch.org

Our Hero! Search Engine Reputation Management (SERM)

SERM is the proactive strategy deployed by companies and individuals who seek to shield their brand or reputations from damaging content and reviews when someone conducts a search engine query. Some strategies include:

  • Search Engine Optimization (SEO)
  • Website Content Management
  • Social Media Monitoring & Reporting
  • Online Press Releases
  • Content Suppression
  • Crisis Management

As you can see, reputation management has become increasingly important in today’s transparent Internet world. Warren Buffett once said, “It takes 20 years to build a reputation and 5 minutes to ruin It.”

How is Your Company’s Reputation? Contact Conversion Pipeline for a FREE Online Reputation Management Assessment