Conversion Pipeline Fills the Pipe with PRWeb
In 2008 when Michael Delpierre was forming his new company, Conversion Pipeline, he knew incorporating news releases as part of a marketing program were fundamental building blocks of his growth strategy and service offerings. As a new strategic marketing communications firm, online news releases help quickly spread the word on why Conversion Pipeline’s solutions and services are different than what traditional marketing companies offer. And since his new company serves the small business and non-profit markets, news releases had to be a core component of their service offerings.
“Issuing a news release confers credibility,” says Delpierre. “The first thing a prospective client does is ‘Google’ your company name – if nothing shows up, you simply aren’t a credible source.”
Both Delpierre and his business partner Sam Collingwood say they’ve used PRWeb’s online news distribution service in prior positions for many years now. They find PRWeb complements Conversion Pipeline’s overall online marketing strategy, which includes Search Engine Optimization (SEO), Pay-Per-Click (PPC), e-mail marketing and social media marketing. Delpierre points out that PRWeb has a great reputation in the online space and is often cited as the ‘go-to’ tool by bloggers and SEO experts.