Google announced today the expansion of their local service ad platform to Google Maps. This new ad network extension is currently limited to the iOS version of the Google Maps mobile app. This expansion aims to target local business ads to a highly-intent user base actively searching for nearby services, which will inevitably increase lead generation for advertisers.
Google will utilize advertisers’ existing business ad data and user reviews on Google Maps to create these ads. Current local service advertisers do not need to share any additional data or details to enable this feature. However, if advertisers do not wish for their ads to appear on Google Maps, they can opt to stop their local service ads.
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A little bit over a year ago, March 2024 to be exact, Google renamed “conversions” to “key events” in Google Analytics 4 (GA4) to address confusion from mismatched conversion reporting between GA4 and Google Ads. Google stated that the change aims to standardize terminology and improve clarity across platforms...
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