What Is SEO Reselling?
When a digital marketing agency is small or just starting out, offering a few specialized services like Pay-Per-Click (PPC) or Social Media Marketing (SSM) is a great way to streamline operations with minimal staff and overhead. However, as your agency’s roster of clients grows there may be a demand for additional services like SEO. But venturing into SEO without the experience needed to effectively run an SEO Campaign can be tricky. The solution is SEO reselling. This is the quickest way to offer a new service to clients without the time and expense of hiring and managing new team members.
SEO reselling involves the outsourcing of SEO services to a third-party SEO service provider. This is also known as “white labelling.” Your white label SEO provider will handle your client’s SEO campaign and provide your agency with reports that you can then present to your clients as your own services. SEO reselling is the best way to offer quality SEO service to your clients without taking on additional staff (overhead expenses), which equates to more profits.
Since the only overhead involved in SEO reselling is the fee-for-service to your white label SEO partner, your agency can create a new source of high-margin revenue to add to your bottom line. Your agency is not taking on any additional staff or financial commitment, so it is a low-risk opportunity to expand your business for little or no out-of-pocket cost.
Recruiting and hiring an SEO expert to join your agency can be very costly, and it can be difficult to know what to look for if you have little experience working with SEO. SEO resellers are highly experienced in all things SEO, which allows them to give their clients extremely high-quality service to meet their clients’ standards.
While acquiring new clients is essential for survival, it can also be very costly for agencies to develop their business. In fact, it usually costs far more to prospect and acquire new customers than it does to retain existing ones. SEO reselling allows your agency to up-sell services to your current clients as a cost-effective way to increase recurring revenue.
What Do SEO Resellers Offer?
One of the most popular services offered by a SEO reseller is link building. Search engine rankings are influenced by the number and quality of inbound links to a website. A white label SEO provider also has the tools to analyze and improve the inbound links to a website, which can increase search engine rankings and website traffic.
SEO resellers are also highly experienced in keyword optimization. Optimizing a website can be very labor-intensive, as it requires significant specialized research. Optimizing a website with the right keywords can boost it to the top of search engine rankings. Conversely, using the wrong key words can bury a blog post or webpage below more optimized content.
Another benefit of using an SEO expert is the detailed reporting they can produce. SEO resellers can usually generate real-time reports to show an analysis of the website performance, trends of keywords, and opportunities to focus on other keywords. Reports are imperative to proving the value of SEO to clients who may be skeptical.
Basic SEO Resellers Services
- Content Creation
- Link Building
- Local SEO
- On-Page & Off-Page Audits
- Competitor Analysis
- Keyword Research & Optimization
- Reporting / Conversion Tracking
- Website Maintenance
Working with an SEO reseller, you should see scalable results. The SEO reseller has the staff and expertise to deliver on your client’s SEO requirements. The SEO reseller can align the services they offer as per your client requirements. SEO is driven by technical process and SEO resellers have established processes that aid them in keyword research, creating quality content, finding link building opportunities, and drawing gains from media relationships, all of which go a long way to produce scalable organic search results.
Need to Outsource Your SEO Services?
SEO reselling is the most efficient way to offer valuable services to clients without compromising on quality. Whether you have client’s in Proffessional Services, Technology, Oil and Gas, Industrial or Saftey Services, we get that and we look forward to showing you the ROI you’re looking for in a white label SEO partner. Contact us today to get started.