Conversion Pipeline's AI Receptionist service is built on Voice Assist, the AI voice technology from CallRail, and paired with the call tracking and marketing expertise we already bring to your account. Every call your campaigns generate gets answered, qualified, and booked, day or night, without adding headcount to your front desk.
If your team has ever lost a lead because the phone rang during a job, after hours, or while your staff was already on another call, this is the fix.
Example call flow.
Example conversation.
An AI receptionist, also called an AI assistant or AI voice agent, is software that answers incoming calls and texts using natural conversation, the same way a person would. It listens to what the caller needs, asks the right follow-up questions, checks your calendar, and either books an appointment or routes the call to your team based on rules you set.
It is not the phone tree or basic auto-attendant many businesses already use and dislike. A phone tree makes a caller press one for sales and two for service. An AI assistant carries on an actual conversation, pulls context from your CRM or past interactions, and adjusts based on what the caller says, which is why most people can talk to one for a full call without feeling like they are stuck in a menu.
CallRail data shows that, on average, 28 percent of business calls go unanswered. Many of those calls come from customers who are ready to buy, and most of them do not leave a voicemail. They call the next business on the list instead.
Add up the calls that come in after hours, during your busiest hours, or while your team is already on another line, and the missed opportunities are hard to ignore. If your marketing budget is what drove that phone to ring in the first place, an unanswered call is a wasted ad dollar and a lost customer at the same time. An AI assistant closes that gap by making sure a real conversation happens on every call, not just the ones your team has time for.
Related reading: Google's missed call charges for Local Services Ads and what missed calls cost home service businesses.
Every call and text gets picked up on the first ring, 24 hours a day, including nights, weekends, and holidays.
The assistant asks the questions your team would ask, gathers the details of the request, and filters out spam, wrong numbers, and callers who are not a good fit for your business.
Using your calendar and scheduling rules, the assistant checks availability and books directly, or routes the call to the right person on your team in real time if a live conversation is needed.
A confirmation text or follow-up message goes out after the call, so the caller has what they need and nothing gets missed once the call ends.
Answered, qualified, and booked, day or night, without adding headcount to your front desk.
Every industry answers the phone differently, and your AI assistant should reflect that. We configure your AI Receptionist around how your business operates, including:
Electrical, HVAC, plumbing, roofing, and landscaping companies use their AI assistant to handle emergency calls, judge urgency correctly, and book service appointments even after the crew has gone home. Home services marketing →
Dental and medspa practices use it to schedule new patient appointments, answer routine questions, and collect insurance information while the front desk is with another patient. Dental marketing →
Agents, brokers, home builders, and property managers use it to answer showing requests and maintenance calls around the clock. Real estate marketing →
Law firms use it to conduct professional intake the moment a prospective client calls, screen the case against their criteria, and book a consultation before that person calls the next firm. Law firm marketing →
Agencies use it to answer the calls their ad campaigns generate, qualify each lead, and report conversion data back into Google Ads so Smart Bidding optimizes toward the calls that turn into customers. PPC management →
Your AI assistant connects directly with the scheduling and CRM tools your team already relies on, including Google Calendar, Calendly, HubSpot, Jobber, and Clio, so qualified leads and booked appointments land exactly where your team already works.
If Conversion Pipeline already manages your call tracking, adding an AI assistant takes minutes. There is no duplicate setup, your existing tracking numbers carry over, and every call stays attributed to the marketing campaign that generated it. Learn more about how that attribution works on our call tracking page.
Conversion Pipeline has been a Google Partner since 2012, and call tracking has been part of how we prove marketing ROI for clients from the beginning. Adding an AI Receptionist to that foundation is a natural next step. The same campaigns and tracking numbers already in place simply gain a live assistant on the other end of every call.
Our US based team handles setup, configuration, and ongoing management, so your AI assistant is trained around your services, your scheduling rules, and your industry from day one, not a generic script pulled off a shelf.
A traditional answering service routes calls to a human operator who takes a message or reads from a basic script. An AI assistant carries on a full conversation, asks qualifying questions specific to your business, checks your actual calendar availability, and can book the appointment on the spot instead of just passing along a message for someone to call back later.
Most callers describe the conversation as natural, since the assistant responds in real time and handles follow-up questions the way a person would. If a caller asks directly, the assistant can let them know they are speaking with an automated system while continuing to help with their request.
Yes. Once connected to tools like Google Calendar, Calendly, Jobber, or Clio, the assistant checks real-time availability and books the appointment during the call, then sends a confirmation to the caller.
Yes. If you already use CallRail for call tracking through Conversion Pipeline, your AI assistant is added to your existing numbers. There is no need to set up new tracking numbers or reroute your current call flow.
You set the rules. For situations outside what the assistant is trained to handle, such as a complex question or a caller who insists on a live person, the call routes to your team in real time instead of ending the conversation.
Pricing depends on your call volume, the features you need, and whether call tracking is already part of your account with us. Contact Conversion Pipeline for a quote built around your business.
Tell us about your call volume and the features you need, and we will build a quote around your business.