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Quality digital marketing is one of the simplest ways to generate qualified leads with which you legitimately want to work.
We’re experts in lead generation, show home traffic, and customer acquisition for new home builders. We proudly work with our clients to develop custom marketing strategies that reach a larger audience and capture quality leads. How do we do this, you ask?
Our answer is simple: Inbound marketing.
This is a proven strategy that will significantly increase traffic, capture more leads, and close more customers.
Your potential clients have problems and they are searching online for ways to try and solve them. By creating and sharing valuable resources and content with your target audience, you can provide them with the answer they need! This process is fundamental to a trustworthy business-to-consumer relationship.
The way the modern buyer purchases a home has evolved, but the way builders market to them has not. To be successful, a home builder’s online marketing strategy must have these three components:
1. A Strong Website
Almost all online marketing drives people to your website. That’s why it’s important to provide exactly what prospects need, right when they need it. Don’t lose a new customer because of a poorly designed website!
A good website is critical to the success of a home builder’s online marketing strategy.
Without a strong website, your customers can’t find the information they are desperately searching for. Checking out a website can be both the beginning and the end of a user’s journey. A stellar website provides visitors everything they are looking for along the way. For this reason, all of our web designs start with a business goal and work backward into a design.
Our expert web design and development team uses the psychology of web design to create user and SEO friendly, high-converting websites. Whether you are looking for an e-commerce site, visuals that really wow website visitors, or something straightforward with a high conversion rate, our team of web developers can do it all. For builders who post new listings often, a Webflow CMS makes adding a community or floor plan quick.
2. Engaging Social Media
Social media is an avenue to humanize your brand and show consumers your people, your passion, and your pride. Show your followers the people behind your business with employee features or include employees in photos.
Networks such as Facebook, Twitter, Instagram, and YouTube allow brands and businesses to engage directly with consumers and potential leads in a new way.
Unlike traditional advertisements, social media is a more natural form of communication between your business and consumers. Relatable content is the key to engaging with consumers on social media.
Social media for custom home builders can be very effective for these same reasons. By giving you the opportunity to openly engage with those who may have questions about your homes, you are increasing the likelihood that they will choose you as their partner to build a new home.
3. Ranking Well for Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is essential to help your properties stand out from the crowd. Investing in SEO helps customers and prospects find you and gives your business increased visibility on search engines and directories.
The on-page elements of SEO provide a stellar user experience for your website visitors. To optimize user experience: improve page speed loading time, set up ideal user navigational paths, and write clear content that is relevant to your product offering with simple calls to action.
The off-page elements of local SEO have to do with everything that is not on your website, including your social media channels and local directory listings. Online reputation management is not only essential for branding and visibility, but it also helps your bottom line. Stellar reputation management makes your company stickier to attract new prospects.
Getting great reviews and streamlining your business’ details are key for local SEO. Driving traffic to an inaccurate location on Google Maps is a pain for anyone. Bad reviews on Google turn off prospective customers. Perception is reality online. Don’t have users discredit your product automatically due to bad reviews.
Page speed is also a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. All critical factors that need to be kept in mind.
Conversion Pipeline has helped real estate companies and Home Builders implement successful online marketing campaigns that attract qualified home buyers.
Contact us today if you’re interested in finding out more about how we can help you sell more homes, we would love to discuss your goals.
By: LOGAN ROBINS, Digital Marketing Manager @ Conversion Pipeline
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